The importance of the high street independent estate agent in the modern world

Much has been written about the change in the high street and where the future lies for high street retailers and estate agents. There’s no doubt that the rise in online shopping, changes in consumer behaviour and the coronavirus pandemic has forced more familiar high street brands to move entirely online, but we firmly believe there is still a place for the local estate agent on the high street.

The high street is about community

The high street isn’t simply about buying. It’s a place where people enjoy meeting and want to spend their leisure time. A visit to the butcher who knows which cuts of meat you prefer, a catch up with your friend at your local coffee shop and a chat with the local florist as your order a bouquet of flowers for a family member. These are important social interactions, that without the high street, just would not be possible.

Customer experience is all part of the product

The high street is more than just a place to purchase products, it’s about people, familiarity and community. High street estate agents ought to be the hub of local activity; a place where local people can visit to talk about their options to buy and sell property and where visitors who are looking to relocate to the area can drop in and get a feel for house prices and the types of property available. You can’t get this same interaction and good quality local knowledge from browsing properties on the internet.

There will always be a need for independent high street estate agents as there will also be a need to deal with people.

Here at Matthews, we totally embrace the power of the internet and combine this with a local presence, putting customer experience at the heart of everything we do. Every viewing we conduct, every valuation and property inspection are done to ensure our clients receive exceptional customer service, something that you can’t always achieve online. With 35 years of business on the Chester high street our knowledge of the local property market sets us apart from the crowd.

Whilst being able to search and view properties online remains convenient, and in many ways effective, having that face-to-face contact with a local and knowledgeable high street estate agent remains so important to maintain community and the important personal touch that is needed for all property transactions.

Speak to our friendly team today on 01244 346226 about how we can help you buy or sell property in Chester.